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Achieving Marketing Excellence in B2B marketing
Achieving Marketing Excellence in B2B marketing
We transform marketing capabilities for companies like AkzoNobel, Signify, NXP, Container Centralen and many more, realising new capabilities, cost efficiencies and demonstrable sales pipeline value.
work with us
More than 200+ projects and long term client relationships
Transform your marketing capabilities
Dealing with multiple markets, processes and systems can be a very complex situation.
We make marketing processes scalable and enable our clients to measure marketing performance end-to-end.
More sales pipeline value against lower cost.
Transition to data driven marketing
The number of data attributes and insights is overwhelming nowadays. Let alone the marketing technology that is required to utilise this data in marketing campaigns.
We support and train marketeers to get the most out of their marketing data, so they improve their marketing effectiveness.
Use our experience to create yours
We are a highly experienced and entrepreneurial team capable of making profound changes because of deep understanding of operational marketing processes, data and technology.
It's starts with a vision but the succes is in the implementation. That is where we excel.
our Profile based marketing service
Collect, segment and activate profiles in real-time across channels
Meet the modern data era, where customer data is collected from multiple sources. Contact, behavioral, transactional, account and campaign response data, all merged into one single central profile.
Allowing you to create the most sophisticated segmentation models. Real-time available for activation on websites, apps and shared with paid media. The ultimate way for retargeting and personalisation.
our Profile based marketing service
Collect, segment and activate profiles in real-time across channels
Meet the modern data era, where customer data is collected from multiple sources. Contact, behavioral, transactional, account and campaign response data, all merged into one single central profile.
Allowing you to create the most sophisticated segmentation models. Real-time available for activation on websites, apps and shared with paid media. The ultimate way for retargeting and personalisation.
OUR lead management service
Prove how marketing attributes to sales pipeline!
Go for lead quality and reduce waste in your lead funnel, decrease throughput time with intelligent lead routing and organisate the follow-up of leads and conversion to sales opportunities.
Stay on top of the pipeline with insights in funnel and process performance, so that reporting from the attribution of marketing activities to the sales pipeline becomes a breeze.
OUR lead management service
Prove how marketing attributes to sales pipeline!
Go for lead quality and reduce waste in your lead funnel, decrease throughput time with intelligent lead routing and organisate the follow-up of leads and conversion to sales opportunities.
Stay on top of the pipeline with insights in funnel and process performance, so that reporting from the attribution of marketing activities to the sales pipeline becomes a breeze.
OUR MARKETING DATA service
Meaningful insights with qualitative marketing and sales data
A fundamental element of data driven marketing is the quality of your data. Often overlooked and a big issue due to lack of governance, having multiple systems disconnected and inconsistent use of processes.
We clean up, normalise and enrich your data so that data becomes meaningful for marketing segmentation and reporting insights.
OUR MARKETING DATA service
Meaningful insights with qualitative marketing and sales data
A fundamental element of data driven marketing is the quality of your data. Often overlooked and a big issue due to lack of governance, having multiple systems disconnected and inconsistent use of processes.
We clean up, normalise and enrich your data so that data becomes meaningful for marketing segmentation and reporting insights.
OUR ACCOUNT MATCHING service
Kickstart your Account Based Marketing programs
The sooner a contact can be linked to a company or account the more relevant you can be, increasing the likelihood to convert. The Account Matching service does this is an automated way. Both for anonymous or known visitors of your website.
With the Account Matching service running in the background, you can kickstart your Account Based Marketing programs.
Or skip the entire lead management process and route the relevant insights directly to the sales person responsible for this account.
OUR ACCOUNT MATCHING SERVICE
Kickstart your Account Based Marketing programs
The sooner a contact can be linked to a company or account the more relevant you can be, increasing the likelihood to convert. The Account Matching service does this is an automated way. Both for anonymous or known visitors of your website.
With the Account Matching service running in the background, you can kickstart your Account Based Marketing programs. Or skip the entire lead management process and route the relevant insights directly to the sales person responsible for this account.
meet the core team
We have a lot to share. Let us know what matters to you!
Edwin Duijs
Driven by the business opportunities of digital marketing. Operates at the cutting edge of marketing, data and technology.
Has a clear vision and breaks complex situations down into manageable pieces.
Making changes with the human factor in mind.
Gert-Jan van Engelen
Creative, analyst and result-oriented. Has no issue with analysing thousands of records and revealing meaningful connections.
Designs end-to-end marketing processes and data models. Understands the application of marketing technology like no other, but with a clear focus on the process and not the tool.